immersive - VR - performance - VFX - motion capture - photogrammetry
Visuals: Zara Maria Olsson
Premiere :: 2018/30/11 :: IAC - InterActiveCorp :: New York City
RunVR is a multidisciplinary exploration of the relation between human nature and technology. It is perceiving the latter as a tool extending and altering the human condition. Tying together virtual reality and live performance, this piece addresses how technology is replacing and affecting the physical world. The nudity of the protagonist, Jake, represents the dichotomy between body cult, while at the same time neglecting the reality. Jake, an ordinary young man, disregards the social norm against nudity as soon as he puts on his VR headset. His gesture signifies technology’s capability to dominate us human beings while his point of view projected on a wide screen reflects the intimate experience we formed with digital media. Using body as a cult symbol, RunVR channels our competitive human nature and contemplates our motivation to exercise. It investigates how we value our own body that ultimately raises questions about beauty ideals in our society.